You are a Mumbai based designer, what kind of an outfit do you suggest for a bride-to-be for a humid and hot weather of Mumbai? Brides should go in for pastel shades of pinks, blue, beige or cream. Fabric is the key, one should go for light and comfortable fabrics like cotton and linen, with delicate or subtle embroidery or thread work instead of heavy brocades and Zari work. The silhouettes need to be very comfortable and relaxed.
What are the trends in terms of colours, cuts, embellishments and fabrics for the bride of this season?
Brides this season are opting for brighter colours like pink, orange, ink blue etc. In my collection for 2016, I have used fabrics like Rawsilk(100% silk), different kinds of silks and heavy gold brocades. Metallic and Gota Patti work are my signature embroideries for the season.
What is your signature style (the magical Anita Dongre touch) when you design for a bride-to-be? I like to design bridal wear which is feminine, elegant and most importantly it should be comfortable. I use Gota Patti work-a craft from Rajasthan as it is very light to carry off, looks fabulous and doesn’t weigh the bride down. Today, most young brides don’t want to be weighed down with heavy embroidery and lehengas weighing kilos. They want to move around and enjoy their own wedding as well.
What would you suggest for a bride-to-be for post wedding functions like reception or formal dinner parties? A gown with an Indian element or a long flowy kurta with a ghagra, a mix of Indian and western.
According to you, what should a bride-to-be opt for her big day? She should keep the Indian look intact by going purely traditional.
How has the journey been in the Indian fashion industry and what keeps you going every day? It’s all about learning something new every day, the journey has been insightful. The desire to transform ideas in my head into actual creations keeps me going.