With a client roster that boasts names like Aamir Khan, Anushka Sharma, Shraddha Kapoor, Nandita Das, Rahul Dravid and the likes, Nisha Kundnani is surely one of the most sought-after stylists in the country. With a career spanning almost a decade in fashion, her foray into wedding styling comes as no surprise. Her brainchild, Bridélan is a one-of-its-kind wedding wardrobe consultancy that offers styling advice to brides and grooms.
Bigindianwedding.com in conversation with Nisha Kundnani...
What constitutes wedding styling?A wedding is a beautiful event in any person’s life. It is a milestone, a moment to be cherished forever, both for the couple and their families. It is not easy to have the perfect wedding look one has always dreamt of. A lot of confusing thoughts and advice pours in from all sides, making it impossible to decide on what is right. And everybody wants to look their best on the wedding day. That’s where we come in. We clear those clouds of confusion and help our clients arrive at a choice which suits their taste and budget as well. We discuss their personalities, their likes and dislikes and the events at their wedding, so that each occasion has a different complimenting look and the bride and the groom feel and look their best.
What’s the process that you follow?
The USP of Bridélan is ‘elegance’. When it comes to weddings, brides don’t know where to stop. This is where we step in. We are game for styling any kind of bride – the elegant, quirky, glamorous, fashion-forward, vintage or the Gen Next… she can be whoever she wishes to be but her state of mind should be confident and self assured. Once the client gets comfortable, the various personal shopping trips begin. Everything a bride or groom buys is for the most important day of their life so one has to be selective and thorough. Sometimes, it takes months before the actual wedding! Although the looks need to be pre-decided, styling on the spot i.e. on the day of the wedding is very important because it is necessary to improvise on the looks – like a different way of draping the dupatta, the right jewellery and hair and make-up is really necessary.
What’s the typical cost of hiring your services?Every wedding’s vision and budget is different. The cost of hiring a stylist depends on needs and requirements of each individual. For example, one bride will need a stylist just for the main wedding and reception, another will hire a stylist for multiple functions and also get both the immediate families styled. However, right now it is a niche concept so clients who would understand the value of hiring a stylist will go ahead and hire one. Many years ago only big budgeted weddings would hire wedding planners. Today wedding planners also plan small scale and weddings for average middle-class Indian families. It is a matter of time when professional and qualified stylists will make a difference to even smallest weddings.
Is there any specific time frame before you get involved with the bride/couple?That totally depends on how much time the bride and groom have. Sometimes NRI clients have very less time as they may have limited time off work and therefore they come to India only 10 days prior to the wedding whereas some people start their shopping one year in advance. Different needs require different kind of time planning and price.
What would be your advice to would-be brides and their families before hiring a stylist?To understand that you must get a stylist because you feel the need to. And that it is impossible to micromanage every tiny aspect of the wedding yourself. That hiring a stylist is not a luxury but a necessity and that it is a matter of time, styling too will become an important need at weddings just like a wedding planner. If you can have exotic flowers shipped from Europe and hire Michelin-star chefs for your food menu, why not a stylist? Contemporary brides and grooms who are well educated and well travelled and aware of trends would find it useful to have a stylist as they would understand the value of what a professional will bring to the table. They know they won’t be able to take care of everything so they would rather get a stylist to take care of the clothes.
What are the trends for the coming wedding season? Shararas: Not just for nikahs, they are another version of the lehenga and look beautiful worn with a short fitted kurta.
Belt the sari: The kamarbandh gets a makeover, wear an antique silver belt or little jewelled on your sari to add glam.
Minimalism: It’s a new way of looking at Indian. It’s not just for fashion, the challenge is now to make wedding wear refined and aesthetically minimalistic.
Crop top: The choli needn’t look cliché anymore. Experiment it with a high waist lehenga and that will make it look contemporary.
Controlled bling: Brides are tired of looking at excessive shine and want lehengas that have the right amount of glamour.
Pastel colours: Indian colours are not just about vibrant hues, they can be softer and understated too. This Spring Summer, the bridal shades get cooler and cute with blush, mint, icy blue and powder pinks.
Models: Vaishali Ramaswamy, Rajveer Singh, Parul Soni, Uma Tembulkar, CV Kamerkar, Tejal Mulye Nair, Karensa Lobo, Coral Fernandes, Manas Singh, Divija Vyas & Twisha Trivedi
Clothing: Tarun Tahiliani, Kotwara, Rajesh Pratap Singh, Raw Mango, Varun Bahl, Ekaya saris, Madsam Tinzin available at Aza India
Jewellery: Anmol Jewellers, Mahesh Notandas Fine Jewellery, Jaipur Gems, Aquamarine, Suhani Pittie
Hair & Makeup: Ambereen Yusuf
Wedding planner: Roma Kundnani
Photographer: Sharik Verma
Wedding photoshoot styled by: Bridélan
Styled & conceptualised by: Nisha Kundnani