The beginnings of Charles & Keith can be traced back to the early 90’s, when Charles was just 16 years old. During that time, Charles would help out at his parents’ shop located in Ang Mo Kio Central, a populated residential district in Singapore.
It was there where he learnt about retail operations and cultivated his interest in fashion and footwear. Realizing that imported shoes, which dominated the market during that time, were not only expensive but unbefitting for the Asian feet. Seeing the potential in shoes tailored specially to fit the Singaporean ladies, who were becoming increasingly fashion conscious, Charles decided to use his savings to launch his own brand.Together with his younger brother Keith, they opened Charles & Keith first store in Amara Shopping Centre, in 1996.