In a radical departure from convention, Nalli Kuppusami decided that the shop would do no discount selling, an unheard-of prospect back in the 1950s. Since then it has been a pioneer in the field of textiles, leading the change for an entire industry. Nalli soon built up an image of unrivalled quality at reasonable prices; its roster of loyal clients also grew multifold. An 80 year brand with considerable equity in the South, Nalli's is still the popular destination of choice for silks and wedding sarees today.
Today, Nalli's business focus has broadened, becoming not only a leading sari-retailer, but also one of the foremost manufactures and exporters of fabrics, apparel and home furnishings. Nalli's has evolved with the times to become a category-killer in the saree industry, offering everything from traditional silks to lightweight versions like crepe and chiffons to even designer sarees. It also boasts of an apparel line for women and ready-to-wear menswear - with a sizeable private-label collection - costume jewelry and accessories, stoles, dupattas and some soft furnishings.
Please treat these maps as indicative; The maps above will definitely get you close to your destination - but please don't hesitate asking around. After all, the best part of India is that everybody is always more than willing to help when giving out directions.