It has been our endeavor to create the lasting impressions in everything we do. In order to fulfill the MISSION STATEMENT, FASHION & I we have delineated a powerful mechanism to create WOW factors for all our customers.
An amalgamation of style, grace, poise and elegance truly defines the image that FI has been working on for quite sometime now. "Fashion & I" as the name suggests, aptly abbreviates FI. It is often an attitude that creates an everlasting trance. Every woman who personifies FI successfully leaves behind a trail of everlasting impression over people around her.
The vision of FI is to reach to every woman and depart her from ordinary. FI aims to have 100 stores by 2010 and bring to unveil a “nouvean design de fashion” collection aptly titled in terms of silhouette, colour, surface ornamentation, wear ability and functionality.
FI has its own manufacturing and storage unit, besides sporting an exclusive chain of showrooms. The brand has snazzy showrooms in Kolkata, Delhi, Mumbai, Hyderabad, Guwahati, Indore, Varanasi,Surat, Jaipur, Lucknow, Noida, and Faridabad.
Ranging from rural mystique of handloom to laser perforated powerlooms, FI has worked with a variety of fabrics. Noted for its authentic hand embellishments that represent a true cross-cultural blend, FI has established itself as a premier women’s wear brand in the Indian subcontinent. Fabrics Ranging from imported pure georgettes, chiffons, voils, cozy cottons to hand finished prints, block and screen variants, printed viscose georgette, printed chiffon, lace, crochet are extensively used in the collection. The fabrics are vibrant with prints ranging from pure ethnic to psychablellic and art deco.
The product range consists of FI Fashion Fabrics, FI Ethnic, FI Sarees, FI Fusion, FI Mix n Match and FI Accessories.
FI offers with a wide range of unstitched salwar suits, readymade salwar suits, Sarees, Indo Western and other designer-wear for the woman of this era. The company boasts of the best designers and craftsman in the country, who not only has core expertise on emerging trends, but also the requisite skills to meet the fashion demands of discerning women. The presence of independent manufacturing unit gives a boost to FI’s unmatched range of products.
Please treat these maps as indicative; The maps above will definitely get you close to your destination - but please don't hesitate asking around. After all, the best part of India is that everybody is always more than willing to help when giving out directions.