Chopard belongs to a small number of luxury brands that offer a complete collection of watches and jewellery. The range includes sparkling jewellery, gents’ sports watches (Classic Racing collection), complicated mechanical timepieces (L.U.C collection), ladies’ sports and dress watches and Haute Joaillerie creations.
In 1860 Louis Ulysse Chopard founded his own watch making company in the small farming village of Sonvilier in the town of Jura. Since then the name of Chopard has earned an outstanding reputation for gold pocket watches, ladies dress watches and mens watches, from extra flat to highly complicated. In 1963 Paul-Andre Chopard at the age of 70 sold his firm "Le Petit Fils de L.U.Chopard & Cie. S.A.
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