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The valuable 1200 years of family history & linage is undoubtedly the source of inspiration in Raghavendra Rathore’s work; his brand philosophy clearly revolves around recognizing the future trends while respecting the ancient giving any project that he undertakes, a fresh new perspective.
What is your signature style for grooms?
A beautifully embroidered Achkan paired with a churidar and enhancing the look with an Ombre dyed Saafa, Juttis with intricate embroidery, jewel buttons, Kamarbandh, Ikki and the Turri.
When you are working for a couple, do you sometimes work according to themes and give them a coordinated look, can you elaborate on the same?
It completely depends on the involvement required. Keeping the attire of the bride and groom in sync would be the ideal approach in designing for the same.
A Rathore must have for the groom is.....
An embroidered Achkan.
Can you elaborate on your grooms wear collection for 2011?
The groom wear collection consists of Bandgalas and Achkan with subtle mesh like embroidery. The Kurta waistcoat sets provide a classy option for slightly easy-going events like pre-wedding occasions.
Do you feel that the Indian grooms-to-be are experimenting nowadays?
Not really, they are very confined to the classic look.
What kind of accessories or jewellery do you advice for a groom-to-be?
Jewel or golden buttons, hand embroidered, pocket square would be my advice for the groom to be.
How has the journey been in the Indian fashion industry?
The Indian fashion industry is evolving from its nascent stage, and being a part of this transformation brings a sense of a continuous need to outdo the creative urge. Our vision over the years has been to provide a 360 degrees design solution as a whole and not just focus on building a fashion brand- it is to have a holistic approach to build an exquisite and unique range of “proud India products” which relate to design in everyday life, on a global landscape and through this growth we hope to create visibility across various business related platforms.
What other products from Brand Rathore are apt for the wedding market?
The Gadhi Masang and the gold coin.
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