A design graduate from NIFT Delhi in 1994, Payal Pratap worked in the industry for six years before joining her husband Rajesh Pratap Singh and assisting him over the last decade. In 2010 she launched her own label - ‘Payal Pratap’ for the Indian woman who is modern, independent, yet deeply rooted in tradition at the same time. The Brand believes in timeless elegance, rustic exuberant creations and is craft based, adorning the rich cultural heritage of different regions which do not follow a fashion trend in particular. Ethos of the Brand lies in texturing, patchwork and using intricate embroidery detailing.
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